Producer, Writer, Director, Editor

I created a campaign of unique, emotional and cinematic short films to promote a musician's unique body of work.

Musician Spencer Berger, a.k.a. Auditorium came to me with a problem: he was an independent artist who wanted promotional content that would stand out. His music alone stood out for being confidently unique and bold. I suggested a series of narrative shorts that would eschew the traditional music video format and provide a compelling visual counterbalance to his earnest, straightforward music. He was on board.

In all, I wrote, directed and edited three short films for Auditorium: Fire Fire Ocean Liner, an intense, surreal medical crisis in a small-town hospital; Mt. Moriah, a black-and-white mood piece about a brother and sister during Halloween; and Sunday, a teen's search for memories of a lost time in a dystopian landscape. All three films were tangentially related in story, unique in tone and genre, and all were made consistent by the beautiful glam-folk of Auditorium.

The experiment worked. Among its many accolades, Fire Fire Ocean Liner premiered at the Hammer Museum in Los Angeles and the celebrity YouTube channel Jash; Sunday was selected to screen for a month in over 600 movie theaters nationwide as part of the CineLife cinema preshow. In addition to the three main videos, imagery from all three were repurposed into dozens of lyric videos and other attendant social media content for Auditorium, widening his online imprint.

The video series has increased engagement with Spencer’s music in an artful way that showcases Auditorium’s uniqueness with uniqueness of its own.